If You Drink White Claw Every Night You Could Potentially Find Yourself Addicted To It
If you drink White Claw every night, can you become addicted? Some experts say yes. When a White Claw shortage was widely reported in 2019, causing panic among consumers as the manufacturer worked overtime to keep up with demand, White Claw’s senior vice president of marketing Sanjiv Gajiwala told Agence France-Presse that the surging popularity of the drink was born out of millennials wanting more. “Millennials are consumers that grew up on 10 different flavors of Gatorade and cuisines from around the world. When they come to the legal drinking age, they are looking for more,” Gajiwala stated.
But others worried about the beverage’s potential for alcohol addiction, voicing concerns about the body becoming addicted to the drink if it is consumed every day. “The alcohol is the drug. Everything else is just the way it’s delivered,” Aaron White of the National Institute on Alcohol Abuse and Alcoholism told AFP.
Happy that consumers were counting calories, White still worried that people may be inadvertently consuming more alcohol when drinking White Claw because “fruity seltzers don’t taste like traditional booze.”
Hard Seltzer Is Healthy Sort Of
Its not a coincidence that hard seltzers arrived on grocery store shelves at the same time LaCroix became a strange kind of status symbol. In 2015, Mary H.K. Choi wrote a Letter of Recommendation about LaCroix in the New York Times, calling them a guilt-free, not-too-sweet nor too intense burst of unmistakable joy, dressed up in a hideous can.
At the same time, more Americans were giving up soda, and waiting for them on the other side was flavored seltzer, which didnt have the sugary sweetness or the calories that came with it. By 2017, sales of seltzer had risen 42 percent over the previous five years, with no slowdown in sight.
LaCroixs moment in the sun didnt last long by 2019, its parent companys sales had dropped 62 percent over a year due to increased competition from brands like Spindrift. But seltzer continues to be a drink favored in office refrigerators for its better-for-you blandness and ability to be shorthand for an identity . Hard seltzer mimics the flavors drinkers already know and love, like black cherry, raspberry, and lime.
The irony, of course, is that alcohol isnt actually good for you and neither is seltzer , which only exposes the fact that current wellness trends basically boil down to the same thing diet culture has been aimed at for centuries: fat loss.
White Claw Goes Through A Fermentation Process
In some ways, White Claw can be compared to beer because it goes through a similar fermentation process, but it’s not quite the same exact method. When brewing beer, a brewer utilizes malt, water, and yeast and typically adds hops for flavoring. During the brewing process, the malt feeds the yeast, giving it nutrients throughout the fermentation stage and ultimately producing the carbon dioxide to create alcohol.
According to Town & Country, White Claw still goes through fermentation, but the procedure is very specific. “The brand uses a proprietary brewing process that uses fermented sugar and a yeast strain that took a year to develop,” they said. By utilizing a very similar process as brewing beer, they are able to ferment sugar using their specialized yeast to break it down. Once fermentation of the sugar occurs, and alcohol develops, the carbonation can be added to finish off that refreshing can of White Claw.
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The Bottom Line: Is White Claw Keto
Yes, As far as net carbs per serving are concerned, White Claw is keto-friendly. You can enjoy this summer drink, and when consumed in moderation, it is one of the most suitable alcoholic drinks on a ketogenic diet.
Even though you can drink a serving of White Claw and still lose weight, we would recommend you only do it occasionally, remember to replenish lost fluids, and avoid snacking on unhealthy foods.
When incorporating carbohydrates into your ketogenic diet, focus on nutrient-rich foods that promote overall health such as certain fruits, berries, and vegetables.
What If I Cant Find A Tech Sheet
If you cant find a technical sheet, or if the residual sugar is not listed, here are a few tips:
Got a nice, dry favorite you can recommend for all those eager wine lovers who need a low-sugar but tasty option? Jump into the comments and let us know what it is!
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Is White Claw Gluten
For those with Celiac disease or gluten sensitivity, or for those who just prefer to avoid gluten because they feel better without it, all White Claw drinks are 100% gluten-free. The alcohol in White Claw comes from fermented sugar, which means its okay for those with gluten sensitivity to consume.
Our Recommendation For Vegans
Future Kinds Essential Vitamins: This is our favorite multivitamin. Its not the typical multivitamin because it was formulated to specifically address potential shortcomings in the vegan diet. It contains the essential vitamin B12, vitamin D, and Omega-3 fatty acids delivered in necessary doses so you dont have to worry about potential deficiencies. Want to learn more about it? Check out the review we did on it.
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Why Is Sugar A Controversial Ingredient
Two types of sugar are commonly included in all sorts of products sold worldwide: sugar derived from sugar cane and sugar derived from beets.
They both have a similar taste and texture, but theyre processed very differently.
Beet sugar is processed through a diffuser and mixed with additives to crystallize, but cane sugar, in a lot of cases, is processed, filtered, and bleached with a property called bone char.
Boozy Seltzer Brand White Claw Makes A Splash With Canadian Homecoming
This article was published more than 1 year ago. Some information in it may no longer be current.
White Claw was developed at Mark Anthonys innovation centre in Ireland and launched in the U.S.
White Claw, a trendy boozy seltzer, has been attracting attention with the recent launch of its brand in Canada. Its been a bit of a homecoming of sorts, given the product, which has legions of fans in the United States, was developed by Vancouver-based beverage brand Mark Anthony Group of Companies.
Early morning on Feb. 29, a line of eager customers snarled around the block in sub-zero temperatures at the Front Street and Spadina Avenue LCBO in Toronto for the chance to be among the first in Canada to buy a can of White Claw.
It shows the extent of the pent-up demand, says Anthony von Mandl, chief executive, founder and sole owner of Mark Anthony Group. So many Canadians have been crossing the border and bringing product back. Thousands and thousands of Canadians have been clamouring and sending us messages about bringing White Claw to Canada.
White Claw is not the only alcoholic seltzer, but its one of the most popular, capturing 60 per cent of the share of the U.S. market. Hard seltzers are akin to canned vodka soda with a hint of fruit flavour: the boozy answer to La Croix.
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White Claw Has Just About The Same Amount Of Alcohol As A Beer
Part of the allure of White Claw is the ability to consume alcohol in an easily-drinkable can. Some might even say it’s totally smashable. The same allure has existed for beer for years, partially due to the portability of the product, but White Claw is closely matching it now.
According to the Public Health Institute, a light beer’s alcohol content has historically been 4.2 percent alcohol by volume . For standard beer, you’ll typically see five percent, while a craft beer or stronger beer styles such as a porter or stout can range from six percent to 12 percent. But it’s not often you’re chugging a stout at the beach or on a boat on the lake. They’re just not that refreshing. And that’s where the beauty of White Claw comes in for most consumers.
With five percent ABV in a 12-ounce can, White Claw can pack just as much of a punch as most standard beers. According to The Spruce Eats, ABV labels explain exactly how much actual alcohol can be found in a beverage. For White Claw, that means its 12-ounce can, at five percent ABV, has .6 ounces of pure alcohol. That’s less than your average shot glass, but can add up quickly once you sip more than one and that happens pretty easily when you’re sipping something fruity and refreshing.
Who Owns White Claw
, a privately held company based in Dublin, Ireland, is the business behind White Claw. The company is also widely known as the owner of Mikes Hard Lemonade, and it launched its White Claw Hard Seltzer brand in 2016.
The owner is Anthony von Mandl. He began his career after he graduated college in the 1970s by running a wine business from the back of his car in Canada, according to an article by Mashed. Mandl is now worth about $3.4 billion and continues to operate wineries alongside his more commercial beverage brands.
The Mark Anthony Brands website describes Mark Anthony Brands International as, unapologetically fast paced, entrepreneurial, and results driven.
The website further states, Each team member has the ability to make an impact on a business that is building a lasting legacy in the alcohol beverage industry. Our people have a relentless drive to always raise the bar, a genuine entrepreneurial spirit, a passion and love for what we do, to all act like owners, and to constantly innovate. We act with a sense of urgency, do everything possible to always over-deliver and treat each other with humility and authenticity. We are curious, take risks and are always seeking new ways to learn because thats what drives innovation.
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The Hard Truth About Hard Seltzer: Its Not As Healthy As You May Think
Often when people consume a food or drink that is perceived to be healthier for them, they tend to over-consume.
If you like to drink, but also like to stay healthy, hard seltzer may seem like the answer to your prayers. It has been marketed as a healthier alcoholic beverage with claims of less alcohol and fewer calories than other drinks.
Brands tend to present ads featuring only young people with tight bodies, while others have even advertised the drink by showing people consuming it in their workout clothes.
And it seems consumers are buying it as of August 2019, the sale of hard seltzer had increased by 200% since the prior year.
But is it truly healthier? Lets get down to what youre really consuming.
How Much Sugar Is In Michelob Ultra Organic Seltzer
Spiked seltzers are known for their light, refreshing tastes, so overall you can expect low sugar in these bevs. But Michelob’s new hard seltz has no sugar at all. Its competitors aren’t too far off, though â Truly contains 1 gram of sugar, Bud Light Seltzer has less than a gram, and White Claw has 2.
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Hard Seltzer Is Gender
That fanciness has also historically given hard seltzer a certain feminization so often associated with fruity, lower-ABV beverages think wine coolers, sangria, or Smirnoff Ice. But now thats changing.
As one self-identified bro told Business Insider, White Claw is ridiculously good. If Im at a party now and someone offers me an IPA or a White Claw, I definitely take a White Claw I do dude things and get stoked and all that. But I also just feel comfortable saying I like White Claw and that its good.
3 months ago any girl drinking a white claw got their entire existence roasted by the same guys now posting snap stories saying aint no laws when youre drinking claws
In an exploration of hard seltzer and gender for Eater, Amy McCarthy argues that instead of targeting the drink on the basis of sex, hard seltzer is selling a lifestyle one that isnt dependent on gender. Its a drink for doing summertime things: concerts, beaches, and boating. The fact that its considered more upscale than other malt liquor offerings helps sell it as aspirational.
There is a not-insignificant amount of irony when we talk about hard seltzer for all its supposed aspirational qualities, youre still drinking malt liquor out of a can but particularly in the way men talk about it. In consuming a historically feminine-coded beverage, straight men often will counter it with hypermasculine language .
White Claw Is Making Waves
As of May 2019, dollar sales of White Claws mixed 12-packs saw a 320 percent increase compared to the year prior. By 2020, its popularity among millennial drinkers exceeded that of almost every global beer brand apart from Corona and Bud Light, according to YouGov.
In 2020, White Claw sales continued to soar. Despite global bar and restaurant closings, sales were up triple digits again and continue to climb. White Claws off-premise sale success has prompted the entrance of dozens of other hard seltzer and ready-to-drink cocktail brands into the market.
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Tips For Moderating Sugar Intake
There are a variety of methods you can adapt to moderate your sugar intake.
The best place to begin when moderating your sugar intake is to not add additional sugar to your food and beverages, including tea and coffee.
If youre drinking alcohol, opt for whiskey on the rocks, or watered down this is standard in most pubs and bars.
Many drinkers choose plain tonic as they believe its a healthier alternative however, thats not entirely true.
A standard bottle of tonic water contains 7g of sugar per 100ml, which rapidly adds up and ends up being just as bad as if you were mixing your whiskey, and other spirits, with Coca-Cola or another soft drink.
You must also moderate the sugar in your food.
To keep your sugar intake to a minimum, choose natural alternatives, such as natural Greek yoghurt rather than flavoured yoghurt.
Or add honey to your tea rather than granulated sugar, as natural sugar is much better for you, but should still be consumed in moderation.
If you insist on consuming more sugar than you should, its essential that you hit the gym, or participate in sport, at least a couple of times a week.
Health professionals recommend at least 150 minutes of exercise every week for a balanced lifestyle.
Wherever you are in the world, moderating your sugar intake is easy it just requires a little compromise.
A Spike In Spiked Seltzers
The spiked seltzer industry generated about $3 million in 2015. By 2018, that value had risen to $550 million. Now, in 2021, some analysts have projected the spiked seltzer industry to reach $2.5 billion.
This kind of explosion is rare for any new product, let alone an alcoholic beverage. What is even more peculiar is that about half of those sales have come from just one brand: White Claw. Another 35% of those sales are dominated by Truly.
The popularity of these drinks has been spurred on by the use of hashtags and memes on social media. Both brands have been able to go viral online, getting thousands of people to share their products.
White Claw is owned by Mark Anthony Brands, the owner of Mikes Hard Lemonade, while Truly is owned by the Boston Beer Company. Even before these brands had released their wildly successful seltzers, they were both established names in the alcohol industry.
Even beer is starting to lose market share to healthier, less alcoholic options like seltzer. As a result, nearly every major beer brand in 2021 has put out at least one hard seltzer on its product line.
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Truly And White Claw Flavors To Look Out For
Part of what makes these seltzers so popular is the abundance of flavors that they come in. Everyone seems to have a favorite way to sample that hint of fruit, but new delicious styles always seem to sell like hotcakes. The iconic fruity tastes are usually said to come from a mixture of natural flavors and artificial flavors, but all we know is that they taste great.
Both brands are gluten-free and contain no artificial sweeteners.
What Is Hard Seltzer And Why Is Everyone Freaking Out About It
At its most basic level, hard seltzer is seltzer with alcohol in it. What that alcohol is made out of can differ usually its just fermented cane sugar with added fruit flavors, but sometimes, like other flavored malt beverages such as Bud Lights Lime-A-Ritas, it uses malted barley. Most hard seltzers alcohol content hovers between 4 and 6 percent alcohol by volume , which is about the same as a light beer.
Hard seltzer is also not new. In fact, the first big hard seltzer brand arrived when many of todays hard seltzer drinkers werent even born yet. In 1993, Coors introduced a drink called Zima, as a response to popular similarly low-ABV beverages like wine coolers. Yet Zima, despite strong sales and nearly half of American alcohol drinkers having tried it, was met largely with ridicule: David Letterman, for instance, made a habit of parodying it as a drink for effeminate weirdos.
Zima left the shelves in 2008 and, despite a brief resurrection in 2017, is now no longer in production . The new class of hard seltzer arose in 2013 with a brand aptly named SpikedSeltzer, when two men in Boston, inspired by their wives love of sparkling water, decided to home-brew an alcoholic version. Though the founders told MarketWatch that when they originally tried to sell their product, retailers were in total confusion about what to do with it, they eventually sold more than a quarter-million cases in 2015, and by 2016, it had been acquired by Anheuser-Busch .
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